Reebok announces new partnership with Future

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Reebok has announced a creative partnership with Atlanta native, Future. The rapper also took on Instagram earlier yesterday to confirm the deal while unveiling that a new release “Overbranded” Insta Pump Fury is set to hit the stores on Fall 2016.

A photo posted by Future Hendrix (@future) on


“Future exudes the type of fearlessness and authenticity that Reebok Classic stands for,” said Todd Krinsky, Global Vice President of Reebok Classic and Entertainment. “This partnership not only continues our brand’s longstanding legacy of working with the world’s best hip hop artists, but also solidifies Reebok Classic’s commitment to never back down from pushing boundaries. I’ve had a preview of what’s to come from Future and Reebok and I can’t wait for everyone to see!”

Future also said: “I’m excited to kick off the summer with Reebok by my side. It’s a natural fit for me to work with a brand like Reebok that also shares my beliefs in moving culture forward and being passionate in what you believe in. Not only am I honored, but I feel privileged to be a part of the family.”

What do you think about the partnership and the new Reebok shoes?