Was Rick Ross really released from Reebok because of the lyrics or the attention that it got?

Rick Ross

From sparking controversy with women’s rights groups to losing his endorsement with Reebok and being removed from the song there could be a worse situation for the Florida rapper, Rick Ross. The lyrics, “Put Molly all in her champagne, she ain’t even know it, I took her home and I enjoyed that, she ain’t even know it,” is probably the worst mistake Rick Ross made in his entire career.

Rick Ross apologized for the lyrics stating, ” Things like Date Rape shouldn’t be glorified…with that being said, I don’t think taking Rap lyrics as straight facts is ever the way to go.” Ross has a point because there are worse lyrics citing drug dealing and murder.

However Ross attempt for damage control was a failure. On April 11th Reebok decided to sever their ties with the rapper.

In a statement to Billboard, Reebok stated their rationale. “Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so. While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse. At this time, it is in everyone’s best interest for Reebok to end its partnership with Mr. Ross.”

UltraViolet, a activist group focused on sexism and expanding women’s rights, lead the petition to have Ross dropped from Reebok. UltraViolet co-founder Nita Chaudhary stated she is “thrilled to hear that Reebok is joining the fight against rape culture.”

The rapper has always been billed as a drug lord turned rapper and Reebok was okay with that. In his defense rapper Slim Thug took to Twitter stating, “They ain’t care about all the dope he was rapping bout selling when they signed him but now they tripping after all that promo.”

Was Rick Ross really released because of that lyric or because of the media backlash that it caught?

Sources:

http://www.billboard.com/articles/columns/the-juice/1557267/reebok-drops-rick-ross-over-uoeno-rape-lyrics

http://www.hiphoplead.com/news/slim-thug-earl-sweatshirt-lash-out-at-reebok-for-dropping-rick-ross/

http://www.cnn.com/2013/04/04/showbiz/rick-ross-lyrics-apology/index.html